The reality is, first impression matters because everyone is judged. This still remains to be a determining factor for a lot of business transactions, or lack of. Many people or businesses aren't given a chance solely based on image. Their business model, innovative ideas, or values don't stand a chance if the source isn't professionally and visually represented.
Even on this professional platform there is a large number of people who do not have a professional head shot or a photograph at all. Take 45 seconds to browse through LinkedIn and you'll see for yourself. As a result, professionals have lessened their chances of being sought out. Secondly, the viewer hasn't even seen or considered their brilliant resume or extraordinary business model.
One minor adjustment, a 30 minute sacrifice of time, and small investment in yourself can have a huge impact on your professional development. Yet, head shots are often overlooked and undervalued despite how vital they are for business success. Simply put - professional head shots will set you apart and influence engagement.
If I had one gift, one purpose, then I'd like to believe that one was to contribute to society providing unity and love through the art of photography.