Branding is the story you tell a consumer to influence them to choose you or your brand over someone else. Customers recognize and remember consistent brands, which can only be done when you stay on brand with your message and presentation. The message has to hit people and stay with them. People won't remember what business message and purpose are if it isn't consistent at all times. Presentation Matters across the board including themes, logos, fonts, colors, and images. When you present yourself in a professional manner you separate yourself from the amateurs. Present professional images with quality and clarity and people will associate professionalism with your brand.
Business ownership requires one to wear many hats and many times we forget to allocate the work or DIY becomes second nature. However, entertainers can not model, put on a comedy show, recite poetry, or perform while capturing their brand. Businesspersons can not realistically run a business, reach sales goals, present at events while attempting to capture head shots and product photography. Even the best multi-tasker or DIYer doesn't have the adequate time or skill to capture its brand efficiently while servicing its consumers.
Start-ups and small businesses are on track to outnumber corporations. Social media plays a huge role in that creation and growth and acts as the largest communication tool between brands and consumers through audio and visuals including images, illustrations, and graphics. Within seconds, social media can provide viewers with information and this has resulted in decreasing attention spans. Branding has become easier to deliver but more complicated to produce. The presentation is the focus and the message is the support. Companies have to use images to persuade the viewer enough to read the first few words of the caption or body, which will have to then influence them enough to "click" or "read more." Brand strategy matters, my team and I going to use our Back to Business series to show our viewers how. Subscribe, follow, and like our social media platforms to learn, be inspired or share.
In addition, we'll be featuring many of our clients and exposing their brands. We have a variety of businesses and brands that come from different industries so it will allow our viewers to get a wide look at different approaches to branding. The series will kick off with Jakiera's Eye Photography and spotlight up to 10 others. Be sure to leave comments or questions as the series goes on. We'd love to assist or hear your feedback. Thanks!
Authors: Brand expert, Antonisia Baynes and Business photographer, Jakiera Daniels
We went from having never participated in the newly discovered "Pop-up" shops to having 2 in one week. Special thanks to my partner in Life, brand expert marketing strategist 2nd photographer and graphic designer, Antonisia, for holding down the table with glory! At both events I acted at a vendor and event photographer but everyone that visited our table was greeted with undivided attention and the start of a new relationship or contact in their network. We answered questions, gave the brief stories on the history of Jakiera's Eye, and most importantly, we offered deals to make their time worthwhile. Even better, we raffled off free portrait sessions that valued $255 for up to 7 persons, 1.5hrs, location of choice, 20 digital images (copyright free), and unlimited wardrobe changes.
Thanks Quann of Congress Heights Arts & Culture center for having us, along with Stacy and Ms. Vicki Davis for having us at Back to SchoolTMCT Back to School Festival. We are grateful for the opportunity and excited to collaborate again. Click each of their links to find out how to get involved in DC communities of color.
Summer of 2017 will be memorable because it holds the milestone of my complete transition from employee to business owner, dreamer to doer, and hobbyist to professional. But to top it off, Nations Photo Lab afforded us the opportunity to partner with them as sponsors of ABC 2 News series, Built Upon a Dream, in the renovation process of the Boys & Girls Club of Metropolitan Baltimore Brooklyn O'Malley, alongside other sponsors including @underarmour @loweshomeimprovement @tacobell.
I absolutely feel blessed, fortunate, and extreme delight that I was able to capture & provide the portraits for this makeover but it's so much more! The anticipation is overwhelming as the final touches come together for the reveal and the joy it will bring to the youth. I'm imagining feelings of gratitude, value, love, and further confirmation that they were worth it all! Pure bliss #TheGreaterGlobe
Be sure to tune into ABC on September 7th and stay connected with us as we share the journey here on JakierasEye.com. We are currently showing the Brooklyn O'Malley trip to Sagamore Farms with former Baltimore Raven, Ray Lewis, "Sunsets at Sagamore." His camp allowed underprivileged youth of the BGC of Metro Baltimore a chance see life outside of their norm. Time spent at the camp gave them hands-on experiences to relish in the possibilities. Visit our page for more of the journey.
#OccupyBarryFarm GENTRIFICATION OF SE, DC
So many questions; what happens to those who are bought out, forced out by the government? People are being forced out of their homes and on to unaffordable cities and counties. Where is the compassion, remorse, or concern? Does capitalism make people so filled with greed that they become heartless? How much of this has to do with racism? If the neighborhood wasn't 100% black or minority would this still take place? Washington DC is hardly affordable for middle class so how will people of poverty be able to afford the costs of DC living? Or is this none of the Government's concern? Life isn't fair but this isn't even ethical.
I want you and him and her and the white population and the black population to care. I want everyone to see that equality is the missing factor and that it's not acceptable. People are too comfortable with things like this happening. Many of us don't even know that it's happening; let's be informed and voicetress with our demands to create change. Real people and real families, including innocent and helpless children are losing their homes and livelihood. Unfortunately, black people in poverty tend to lack knowledge and resources to create change but there are others who can help fill those gaps. Let's all do our part.
#TheVisualVoice Meet Mr. Daryl (the disgruntled one), James (who preferred not to be called Mr.), and Mr. Ernest (who claimed to be Leroy Jones before he laughed and said "I'm lying!")
Here they sit and wait from 7am when the shelter puts them out, until 7pm when the shelter let's them back in.
It's an abandoned part of the old St. Elizabeth's Asylum campus, which will soon be turned in the Government's DHS hear quarters.
Many people will be left to wonder what will become of their living space, including these three men of #TheGreaterGlobe , #ParkChester projects, and the home owners of #BarryFarms that are being forced out against their will for the interest of the middle and upper class (see "Illegal Moveouts" blog).
The event that I was present to capture wasn't anything to be excited about but I'm proud that I had the mentality, awareness, and readiness to jump into photojournalist mode to act. On June 8th, I was sitting in the garage window way of a coffee shop called Tryst when a pickup truck went speeding up 18th Street through two people on foot, police officer bicycles, side swiped a motor bus and bystanders vehicle, before crashing into a dump truck in an intersection, after he attempted to flee.
For me, I had just left a meeting for branding only an hour or so prior so I dropped by the coffee house for live jazz while I wrapped up my notes. Loud noises during the evening, 9 o'clock hour in Adam's Morgan is nothing out of this normal. 18th Street is known for bar hopping, clubs, music, and plenty of people. However, the noise coming from the sound of a bus and pick-up truck colliding, in addition to the sounds of people gasping and screaming, were not the usual sounds of 18th Street.
Initially, I stood clear of the road, alert, scanned my surroundings, and mentally started preparing my escape plan. I immediately started to wonder if this was some random, drunk, idiot or a terrorist attack. After all, Adam's Morgan is touristy and locals come frequently so it's fair to think that the location could've been targeted by terrorists. My first thoughts were of the Nice, France terrorists attacks when drivers drove through crowds on Bastille Day.
After giving it some fair time, I heard the police sirens and saw locals rushing over to offer assistance and then I went into action. If I claim to be "The Visual Voice" then I need to act like it; at all times. I had a job to do. Unfortunately, just before this happened I had to go to the car for my laptop charger. I grabbed my important belongings (my camera) and left the rest once I sent my prayers up that no one took any of my things. At the car, I figured I wouldn't need my camera anymore (Wrong, Wrong, WRONG!) so I left that and only returned with my charger. So everything was documented on my iPhone 7 and luckily it's a Plus so the photos and videos were fairly decent, which can be seen on my page ADAMS MORGAN, DC.
Even better, 6 news sources reached out to me for permission to use my material on their stories! Those sources included FOX 5 DC, NBC News, the Washington Post, NY Times, NBC NY, and Reuters News! How cool is that!? I was tickled, honored, thrilled by the idea and the day after my Lovher was browsing Facebook and recognized one of my images. Little did she know, I was published so imagine her excitement when she realized it was me!
This isn't just June, just Pride month, just the start of summer, it's the month that marks the start of my life. New beginning! I finally freed myself. I 'womaned up'! I's a free woman now! My two weeks are in and as of June 7th I no longer worked for the man and my newest nephew was born. Now I have a total of 14 nieces and nephews.
For the last 2 years I pondered, dreamed, and fantasized about life outside of a 9 to 5. Then 1 year ago my lovher signed me up for a workshop at the Greater Washington Urban League and I met Ms. Vicki Davis and company. Changed my entire mindset! Thank God for my willingness to be ready, open, and fearless enough to take on the unknown. Thank God for my lovher for signing me up rather I wanted to or not. Thank God for Ms. Vicki for recognizing that the business plan that I presented her with for real estate was nice but not my passion. She has be the confidence, support, and knowledge that I've been in search of, all-in-one!
So in the last year of the past two I've been planning and plotting on the low. Getting my ducks in order, making sure important things were aligned, making sure I could hold my own, help my family, and live my purpose. Now here I am! I'm ecstatic! I feel so true, so Jakiera, so valuable, so inspired, liberated, and accomplished. Yes, accomplished, and I haven't reached any monetary goals or made any promising partnerships but I have taken the biggest, most bold, brave, and forthcoming step ever in my such and such years by leaving my "good Corporate America job of 5 years," in finance. Even if I reach sales goals that I can't even imagine before the years end, that will still be my accomplishment of the year.
Crazy thing is, soon after I resigned my laptop caught a virus (not from my porno sites so cut it), my desktop stopped working (turns out that was only the power source, praise God), and my external hard drive with over a million photos and videos from my life collection of photography broke. So major scares, MAJOR. And expensive ones too. The laptop has a $2400 value, desktop $2100, and even though I don't need new ones yet, I do have an expense on the hard drive. The recovery will costs me $1148 but I guess a lifetime of photography is worth it (hehe!) at least they're able to be recovered. PRAISE EM!
Only two things matter when you consider photography - 1) Type and 2) Style within each type; everything else is trivial.
By type, I mean the photographers area of expertise and what she specializes in. The list is endless but some common types include portraiture, sport, street, fashion, documentary, architectural, food, night, and landscape.
By style, I mean the photographers approach. Is she artistic in her angles, crops, effects, filters, locations? Is she intuitive by capturing candids and in-action shots? Is he traditional with still, posed, and classic portraiture?
Naturally, photographers will drift towards certain types due to their personal interest. Eventually the industry may drive them into another direction but photography is art and art comes from the heart so ultimately they'll always be the photographer that their heart says they are. Many moons ago my mother recognized my favorite hobby as my passion and brought my first professional camera for my 16th birthday. 3 types dominate my archives and those are street, landscape, and documentary.
Street Photography fulfilled my interests in different people, cultures, and those who I was most concerned about including homeless, minorities, and women. It took over 15 years for me to make sense of what that meant. In summary, the subjects of my street photography evolved into a thing that I've coined as "The Greater Globe." I am the Visual Voice for the Devalued, who actively documents their lives until they're seen as the Greater Globe.
Documentary Photography is evident in the countless photos and videos that I've collected of my family for so many years. Every event, occasion, celebration, or moment that I shared with my family intentionally or not included my camera. It's almost as if I'm afraid to miss a moment. Subconsciously, I know that if ever my memory gives out on me than photographs are all that I'll have to relive the moment.
As far as my style goes, different types require different styles but I'm very intuitive and my favorite photographs are always the candids that capture the most truest and purest forms of my subjects. Second to candids, I like to incorporate the artistic approach in order to mold the story that I'm telling and dictate the viewers interpretation the best that I can.
Take-away: choose your photographer wisely but keep it simple and focus on the type that they specialize in and the style that they use to approach the many types. Please note: Photographers are not limited to what they specialize in but it should give you a great idea of rather or not they're ideal for your needs. Example, an architectural photographer may not be ideal for your Newborn portraits but more fit for a real estate agent. Or, a landscape photographer may be useful for outdoor portraits since he's used to photographing still objects.
The reality is, first impression matters because everyone is judged. This still remains to be a determining factor for a lot of business transactions, or lack of. Many people or businesses aren't given a chance solely based on image. Their business model, innovative ideas, or values don't stand a chance if the source isn't professionally and visually represented.
Even on this professional platform there is a large number of people who do not have a professional head shot or a photograph at all. Take 45 seconds to browse through LinkedIn and you'll see for yourself. As a result, professionals have lessened their chances of being sought out. Secondly, the viewer hasn't even seen or considered their brilliant resume or extraordinary business model.
One minor adjustment, a 30 minute sacrifice of time, and small investment in yourself can have a huge impact on your professional development. Yet, head shots are often overlooked and undervalued despite how vital they are for business success. Simply put - professional head shots will set you apart and influence engagement.
If I had one gift, one purpose, then I'd like to believe that one was to contribute to society providing unity and love through the art of photography.